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Associate Locations
Kansas City
Los Angeles

Company History

INTEGRITY PARKING SYSTEMS, LLC was established in April 2001. While the company is relatively young, the management team has a combined experience base in the parking and transportation industries of more than 200 years.

When the firm’s managing partner, Jim LaRocco, decided to start his own company after more than 39 years of experience in the parking-related contract management and consulting business, he invited experienced associates to join him.

Integrity added two experienced parking professionals to its team: George Clift, located in Dallas with 40 years experience in the parking industry, and Steve Long, located in Phoenix with 30 years experience in the parking industry. Both have formed joint ventures with Integrity to participate in parking related business opportunities in the south and west portions of the country. These individuals are recognized as parking industry experts with specific expertise in airport parking operations.

Lee D. Shorts, Senior Associate Technical Systems Consultant, joined Integrity Parking in 2012 and brings with him over 35 years of experience as President of a PARCS manufacturer with direct involvement in all facets of technology development, manufacturing, assembly, network systems design, channel distribution and enterprise project management. Lee has experience in parking system application specific development, PARCS feasibility studies and project Specification development, PARCS procurement & business acquisitions, contract negotiations, and construction planning in the United States, Canada, Mexico, Switzerland, France, Germany, Middle East, Venezuela, Ecuador and the Caribbean markets.

As a technology leader, Lee and his team developed several technological advancements in PARC'S lane equipment for network connectivity. Lee had partnerships worldwide in the development of the first I/O configurable universal lane controller, touch screen fee computer, nano-technology network and count system controllers, and the initial functional use of RFID (13.56mHz) access card with limited memory capability with partitioned technology for access control, parking, ski and the Universal debit card environments as a precursor to the electronic wallet concepts of today.

Lee's career has included providing systems, applications development and consulting support for clients such as the US Department of Defense, National Security Agency, LAX Airport, O'Hare Airport, Zurich Airport, Kansas City International Airport, Mexico City Airport, Indiana Toll Roads, City of Cleveland, Cleveland Museum of Art, VCU (Virginia Commonwealth University), City of Santa Cruz, and many parking authorities and parking operators around the world.

John F. Becka came aboard in early 2010 bringing more than 45 years experience. As a Senior Associate, John is responsible for consulting and sales services concentrating in airport, government and hospital sectors in the western United States.

Integrity welcomed David Hurst in 2011 as a Senior Associate. Dave served 30 years with the Kansas City Aviation Department at the Kansas City International (KCI) Airport, before joining forces with Integrity. As a Senior Aviation Manager, Dave was responsible for all public and employee parking and transportation at KCI. This vast experience enables Dave to apply this specialized parking and transportation operations experience to solving strategic planning & consultancy service needs to airports.

Our most recent addition in 2012 is John Clark who has spent 29 years managing public parking and transportation facilities and operations nationwide in airport, urban, and university settings. After retiring from his ten year tenure as Director of the Department of Parking and Transportation at the University of Central Florida John has chosen to work as a consultant with his base of operations located in Michigan.

The experienced Integrity Group management team has a broad range of first-hand knowledge of all facets of the parking and transportation industries. The team has done it all. The Integrity Group prides itself in offering clients expertise and providing fair value while meeting the highest standards in the business.




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© Integrity Parking Systems 2018